Nothing sold 100,000 of its $199 CMF phone in just 3 hours

Nothing is yet a small smartphone and accessories brand in the broader picture, but the company is seeing great success in the mid-range market. Today, Nothing announced that its new CMF (1), a $199 smartphone, sold over 100,000 units in just 3 hours.

The CMF Phone 1 is the first smartphone from Nothing’s sub-brand, CMF. The sub-brand launched last year with budget-focused accessories that strive for standout designs. With the CMF Phone 1, the device grabbed headlines for its attractive and customizable design, as well as its extremely low price.

As we said in our review earlier this week, it’s probably one of the best deals on Android today, and customers seem to agree.

In a tweet/X, Nothing confirms that it reached over 100,000 sales for the CMF Phone 1 in just three hours after the device was available for purchase. That’s significantly faster than the 24 hours it took the Nothing Phone (2a), the device on which much of the Phone CMF is based, to reach the same figure.

In an extended statement to GSMArenaNothing, co-founder Akis Evangeldis said:

After the incredible success of the Phone (2a) in March, the CMF Phone 1 is a breath of fresh air in a stagnant value segment that has seen more of the same in recent years and is often neglected. Leveraging Nothing’s innovation and strength in design, the CMF Phone 1 brings something unique, fun and functional while providing a great user experience. Sales are never the end goal, but the result of making great products that users love – and we couldn’t be more grateful for the market’s anticipation and achieving this record result on the first day of sales. We thank the Nothing community, partners, and investors for all the support so far, and we look forward to continuing to make technology fun again!

Also worth mentioning is the timing here. The first CMF phone was announced at 10am UK time, which was too early in the morning for the US region, where Nothing is selling the device in a “beta program”. So, assuming the three watches in question are right after the device’s debut (which is likely the case), hardly any of that initial wave is from potential customers wowed by a $199 smartphone in the US.

What do you think of Nothing CMF Phone 1? Have you bought one?

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